We are currently, witnessing, a period, of time, with the longest, extended period, of historically, low, interest rates, in recent memory! While, there are many reasons, for this, it may be, beneficial, to better understand, the fundamentals, and relationships/ ramifications/ impacts, of this sort of prolonged, extended period. However, it’s also important, to recognize, since, we have never witnessed this, before, our concepts are based on theories, concepts, and apparent, common sense. Will interest rates, remain, this low, and become, the New – Normal, or, will, we, once again, see cycles, over – time? With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 4 questions, and whether, it will, in the longer – run, create undesirable ramifications.

1. Historic lows – How low, will rates go?: In the last year, or two, many have believed, we experienced, the lowest rates, only, to discover, they went, even – lower! Although, these are historic lows, how low, will they go? We observe mortgage interest rates, which have never been lower, in recent memory, and the impacts. In housing, it means, a buyer, can purchase, more house, for – his – bucks, because, it creates low monthly payments, etc. It also means, individuals, can qualify for bigger loans, because, their monthly expenditures, are a lower percentage of one’s overall income, etc. When, banks pay, such low – interest, and bonds, such, low dividends, it contributes, strongly, to the rising stock market, for a number of reasons, including, it being, the only game, in – town! However, banks and lenders, also, reap large profits, because, they still charge high rates, on credit cards, and, other, unsecured – consumer loans! It helps car dealers, because, especially, lease rates, but, also car loans, becomes more attractive!

2. Historically, rates fluctuate?: Will they do so, this time?: A review of historic trends, indicates, rates fluctuate, over – time. Since, they seem to have usually done – so, will this occur again, and, if – so, when? Since, the United States budget deficit is also, at a record – high, will that prolong, or reduce, this current period?

3. Relationship between rates and stocks: Because, when rates are low, using bank vehicles, or bonds, bills, etc, become less attractive, largely, because, they may not, even, keep – up, with the inflation rate, especially, in the long – term! Therefore, the stock market, usually benefits, because, many borrow cheap – money, and invest it, in stocks, and, it also, becomes, the only game, in – town!

4. If this continues, what will Federal Reserve use, as new/ future incentives. stimulus: Historically, the Federal Reserve, used lower rates, to stimulate investing, and/ or, spending. If this becomes the New – Normal, what will be the weapons, available, etc?

Will this become the New – Normal, or, just, a temporary, cyclical occurrence? The smartest strategy is to understand impacts, and be prepared!

Richard has owned businesses, been a COO, CEO, Director of Development, consultant, professionally run events, consulted to thousands, assisted with financial planning, and conducted personal development seminars, for 4 decades. Rich has written three books and thousands of articles. Website: http://plan2lead.net and LIKE the Facebook page for planning: http://facebook.com/Plan2lead

The public is, often, bombarded with, a variety of economic terms, which, often, instead of helping the untrained, better understand, merely confuses them. How often have we heard, terms, such as, recession, depression, inflation, stagnation, etc, but, many, have only a limited understanding, of what that means? As, a former, licensed, representative, and principal, for a financial services company, I have learned, and developed, an understanding, and appreciation, for what these mean, and their potential impacts. Often, I try to make others, feel more comfortable, by joking, that the difference, between, a recession and a depression, is, it’s the former, when it happens, to you, but, the latter, when I am affected! With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, these four concepts/ principles, and what they mean, and represent.

Photo by Tim Mossholder from Pexels

1. Recession: A recession is, generally, defined, as a period, of temporary economic/ financial decline, when, trade, industrial activities, and other economic indicators, are identified, in, at least, two consecutive quarters. It is usually reviewed, in terms of, the Gross Domestic Product, or, GDP, which measures, overall economic performance, in a specific nation. Often, the Federal Reserve Bank, uses several tools/ methods, to attempt to enhance activity, including reducing interest rates, etc.

2. Depression: When, the recession, becomes, even more severe, and endures, for a significantly, extended period of time, it is often, considered, a depression. We might witness, either, a specific component of the economy, which is depressed, such as housing, or industry – specific, or, an overall one. Nearly, everyone, is familiar, with the period, which began in 1929, and extended, for several years, which is referred to, as, the Great Depression.

3. Inflation: Inflation is the rate at which, a specific (or several) currency, falls, and, results, in an overall, rise in most prices of products, and services. The usual pattern, of the Federal Reserve Bank, is, to increase the costs, of borrowing money, also referred to, as interest rates. In most cases, when these increase, significantly, many individuals discover, their wages, do not keep up, with the inflation rate!

4. Stagnation: When we refer to, stagnation, in economic/ financial terms, it refers to a significant period of little, or lack of activity, growth, and/ or, meaningful development! When, this occurs, for a prolonged period of time, it generally, creates a loss of employment possibilities, and, often, more unemployment. Historically, governments use a variety of economic stimuli, to strengthen, overall economic activity, and hopefully, restore us, to a stronger, better, financial condition.

When it comes to money – matters, the more, one knows, the better – off, we might be, in being prepared, for eventualities. Learn as much as you can, for you own best interests.

Richard has owned businesses, been a COO, CEO, Director of Development, consultant, professionally run events, consulted to thousands, and conducted personal development seminars, for 4 decades. Rich has written three books and thousands of articles. His company, PLAN2LEAD, LLC has an informative website http://plan2lead.net and Plan2lead can also be followed on Facebook http://facebook.com/Plan2lead

Monetarism is actually a set of views depending on the perception that the entire sum of money in an economy is actually the main determinant of economic development.

Monetarism is directly linked with economist Milton Friedman, who argued, dependent on the amount concept of cash, that the federal government must maintain the money supply relatively constant, expanding it slightly every year largely to allow for the organic progress of the economy.

Monetarism is actually an economic idea that says that the source of cash in an economy is actually the main driver of economic development. As the accessibility of cash in societies increases, aggregate need for goods as well as services goes up. A growth in aggregate demand really encourages job development that brings down the speed of unemployment and influences economic development. Nevertheless, in the long-range, the growing need will ultimately be bigger compared to supply, creating a disequilibrium in the marketplaces. The shortage the result of a higher need than supply is going to force costs to go up, leading to inflation.

Monetary policy, an economic device used in monetarism, is actually applied to change interest rates to manage the money supply. When interest rates are improved, individuals have much more of an incentive to conserve than to invest, therefore, contracting or reducing the money supply. On the flip side, when interest rates are actually lowered observing an expansionary monetary system, the expense of borrowing decreases that means folks are able to borrow even more and invest more, therefore, revitalizing the economy.

Because of the inflationary consequences which could be brought about by too much expansion of the cash source, Milton Friedman, whose job formulated the concept of monetarism, asserted that monetary policy must be performed by focusing on the growth rate of the cash source to keep economic and price stability. In the book, A Monetary History of the United States 1867 – 1960, Friedman proposed a fixed growth rate known as Friedman’s k percent rule, which recommended that money supply must develop at a continuous yearly speed tied to the nominal GDP growth as well as conveyed as a fixed percent per year. By doing this, cash supply are going to be likely to get moderately, companies will have the ability to count on the changes to the cash supply each year and also strategy accordingly, the economy will develop at a constant speed, and inflation is going to be maintained at levels that are low.

Central to monetarism is actually the Quantity Theory of money, that says that the cash supply multiplied by the speed at what some money is actually spent per year equals the nominal expenditures in the economy.

Monetarist theorists observe velocity as frequent, implying that the some money supply is actually the main element of Economic growth or GDP growth. Economic development is actually a characteristic of economic activity as well as inflation. If velocity is actually predictable and constant, subsequently an increase (or perhaps decrease) in money will result in an increase (or perhaps decrease) in possibly the price or quantity of goods and services sold. An increase in cost levels denotes that the quantity of goods and services sold created will continue to be constant, while a growth in the amount of goods produced implies that the typical price level is going to be fairly constant. Based on monetarism, variants in the some money supply will affect cost levels over the economic and long-term output in the short term. A shift in the cash supply, consequently, will immediately determine employment, production, and prices.

The perspective that velocity is actually regular serves like a bone of contention to Keynesians, who think that velocity shouldn’t be regular since the economy is actually subject and volatile to regular instability. Keynesian economics states that aggregate need is actually the answer to economic development and also supports some activity of central banks to inject more cash into the economy to boost interest. As reported previously, this runs contrary to monetarist idea and that asserts that such actions can lead to inflation.

Proponents of monetarism think that managing an economy through fiscal policy is actually a bad decision. Increased government intervention interferes with the functions of a completely free market economy as well as may lead to big deficits, improved sovereign debt, and also greater interest rates, that would ultimately force the economy into a state of destabilization.

Monetarism had the heyday of it in the first 1980s when economists, investors and governments eagerly jumped at each brand new money supply statistic. In the many years that followed, nonetheless, monetarism fell out of favor with economists, as well as the link between various methods of inflation and money supply proved to be much less distinct than almost all monetarist theories had recommended. Many central banks now have stopped establishing monetary targets, rather have adopted stringent inflation targets.

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Bids, Tenders and Proposals

Submitting bids and tenders is a great way to grow and expand your business and is a great way for a small company to become a much larger company. It can be frustrating and costly to bid, this work taking you away from other business activities. However, winning a bid gives you access to a new customer and other project opportunities. You also have to consider as to whether you have the financial standing and moral fortitude to undertake large projects so choose your opportunities with great care. Smaller projects can help your company grow efficiently and profitably with less drama and anguish. Here are a few pointers to remember when producing tenders.

1. Work in partnership on larger tenders, spreading the risk, costs and work required with a similar company, but also the profit.
2. Make sure that what you bid on you can actually provide at the price that you bid on.
3. Be on time with your submission – if you miss the cut off date and time you will not be evaluated.
4. Ask and review the questions if you are unsure. Questions asked are a great way to understand what other bidders are struggling with as well.
5. Similarly attend the briefings.
6. Read the RFP and PQQ numerous times, particularly the guidance notes, the must haves and the evaluation criteria. This gives you a wealth of knowledge about what is required and what will score you good points.
7. Keep to the word count and guidance on what to produce. If it says no attachments for example they will not evaluate these so keep this information in the main body of the tender. This includes CVs/Resumes.
8. Research: Look at sample tenders on the internet and try and find out who your target company deal with currently.
9. Understand your target company and what kind of objectives and visions you have. Prove in your tender that you understand the company.
10. Understand who you may be competing against and try and find your USP that will put you above them.
11. Do not use jargon without explaining it first.
12. Do not lie on your proposal in order to win – it will come back to haunt you if they find out or you win a bid you cannot produce.
13. Many companies are risk adverse so ensure they understand how you are mitigating risk.
14. Mention your company name at least once in each question- just to remind the weary evaluator who you are. Be positive about what you CAN provide. No modesty allowed in proposals.
15. Make your target company excited about working with your company whilst also giving them confidence that you can provide a winning solution.
16. Do not mention competitor names or make any reference to them, but make sure that you appear better than them in your proposal.
17. Use consistent branding and great presentation throughout your proposal, particularly if it is written by more than one person.
18. Ensure all the attachments have your company name, copyrights and bidding reference on them and obviously if you refer to an attachment, make sure they are actually submitted.
19. Ensure that your costing model is accurate and makes you a profit. Winning because you have a low priced bid is no good if you are tied to a non profit making proposal for the next few years.
20. Lastly quality check to ensure you have answered all the questions correctly, spelt and grammar checked and have not missed out any requirements.
21. Always ask for feedback on your proposal, even if you lose.
22. If you are asked to a presentation, do not assume you have won, they often ask several. Prepare to give the best presentation of your solution that you can.
23. Keep bidding, it’s a numbers game, the more you tender the more chance you have of winning, particularly as you get better and quicker and bidding.

© Copyright 2020 Biz Guru Ltd

Lee Lister writes as The Biz Guru, for a number of web sites where she provides assistance for the business entrepreneur. She is known as the Bid Manager and is a recognized bid management expert.

If you would like assistance in writing your tender or PQQ, visit: http://www.TenderWriting.com or read Proposal Writing For Smaller Businesses which can be found on Amazon.

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Having a money sense is critical to becoming successful in life. When an entrepreneur chooses to get to the next level, it is imperative that he takes into cognisance such things that can mar his progress in business. Among the things that can make or mar a business is taking loans. People take loans to meet up with their expectations. However, it takes a wiser entrepreneur to decipher when to or when not to take a loan. Loans can do wonderful things for you when properly managed. It can help solve urgent problems, cater for substantial expenses and grow businesses. Though loans can work perfectly for those who have steady income, yet it has the propensity of entangling those who struggle to earn a living. It is very important for every entrepreneur to note that a mismanaged loan is hell. Credit quickly becomes a source of frustration and can cause real damage to someone’s future financial prospects.

This present generation is a credit bound generation. It is a loan-cultured generation! Countries borrow to finance projects, creating huge damages to their economy, while individuals, companies, organisations, etc delve into the same act of borrowing or taking a loan to make ends meet. Apart from emergency expenses, moving costs, appliance purchases, vehicle finances, wedding expenses, home remodelling, etc, people take loans to consolidate debt. Whatever be the reason to borrow, loan helps as well as entangles.

One of the dangers associated with taking a loan is its strangling nature. You are bound to get chocked if you don’t have your main capital which should exceed the loan. A loan is worth taking only to increase your capital base or to make much more money than the original loan.

Loans can be obtained based on certain terms of agreement between the lender and the borrower, and can come in two forms: secured and unsecured loans. Secured loans require collateral, which could be in a form of property, held back or seized if the borrower defaults payment. Unsecured loans don’t require anything as collateral but typically require a higher credit score. If a borrower fails to pay back an unsecured loan, there is the risk of being sued or having a lawsuit filed against the borrower by the lender or bank.

Money is good, very hard to make but so easy to spend. Our lifestyles most a times help to bring us to a tighter corner. We live so extravagant that our daily/monthly incomes cannot just be enough. Having an attitude problem is one thing, and devising a way to solving it is another. Some of us are ready to make a few tweaks in our lifestyle, stop a few money habits that are toxic to our growth, and take certain steps that will help us break from this cycle.

Growing up, I never knew what is called prudence. I lived so extravagant that it became a problem for me to save for the rainy day. My pocket money was the first to finish and in no time I will start looking for where to borrow. My fellow students were my first point of call. One day, I was deeply insulted by one of them when I approached him for a loan. I gave it a deep thought and decided to change.

Believe me, I was so liberal at school that I could give out my under-wears just to help other students. Little did I know that I was being foolish. Some of them would hide their things and come to share mine. I did not see it coming. I thought I was doing service to humanity. My eyes opened to reality the day I decided to become stingy, so to say. It could be that you have been plunged into perpetual debt, such that you even borrow to pay debt, no matter the interest. Many businesses have collapsed as a result of the owners eating up their capital. The moment they see money, they start spending, especially on irrelevant things. As a business man/woman, does what you spend your money on yield back profit to your business?

You go into a spending spree the moment money enters into your hand. Ask yourself few questions. Some of us have the belief that witches from the villages are the cause of our troubles. Let me tell you, the money in your hand belongs to you. It is only spent on anything by your own approval. If witches are there, you have power over them to control them. Just do the following:

• • Track your spending – If you do not track the way you spend money, you are likely to underestimate how much you spend in certain areas or even to forget some expenses entirely. It is very important to keep your receipts and messages or connect your bank accounts and credit cards to an app that works out the expenses for you.
  • Limit your exposure to debt – Realize that ‘too much credit’ can be very harmful. Taking on multiple loans at a time increase the risk of missing a payment and then getting stuck in nasty cycles of debt – constantly taking additional loans to pay off previous loans which you are already struggling to service is an abrasion. It is very important that you only apply for loans when you need it. A loan is a serious obligation and should be treated as such. Assess your needs prior to applying for a loan, and always try to ask yourself if it is worth it to take loan at this time.
  • Start with the end in mind – Only take loans when you are certain you will have the means to repay on or before the agreed due date(s). Be sure to confirm all interest/fees associated with the loan prior to applying. Only proceed when you are comfortable that you will be able to service the expected repayments. Try as much as possible to avoid late repayments. Late repayments or defaults on loans are not only a breach of the contractual agreement between a borrower and a lender; they also come with very real consequences that can be hard to shake off in the long-term.
  • Minimize your cost of living – When your cost of living is too high, it likely that what you term activities of witches and wizards are the result of high expenses you incur on daily bases. It is advisable to cut your coat according to your size. In other words, try as much as possible to review how much you spend on your fixed expenses and look for areas where you can downsize.
  • Invest wisely – Not investing your money in profitable business can bring about redundancy. Investing helps you make money from money and keeps you financially secure. You basically let your money work for you.
  • Avoid impulse buying – It is natural to say that only animals act on impulse. The animal nature of man can lead him into anything but wisdom. It is in the nature of so many people to get attracted to a nice pair of jeans at the store while buying some household items and so cannot resist buying them simply because they have money in their wallet. Impulse buying can be extremely bad and needs to be curbed if you want to stay away from debt.
  • Avoid comparing yourself to others – Constant comparison between you and your colleagues or friends is never a good idea as you are bound to come across differences that make you see the need to catch up with them. That is not necessary. Focus on yourself, building your savings, and retirement fund.

It important to see patience in the line of what it is – a virtue. Being able to wait for something without being antsy or frustrated is a great skill to have. Break the cycle of living in debt. I did, and I overcame. You too, can!

The pitch deck, also called a pitch slide deck or a slide deck, is often the very first thing you will use when you interact with an investor. It is one of your most important tools in many ways. Your presentation of the pitch deck, along with the content, can assist the investor to decide whether or not to go evaluating your business opportunity.

The following example summarizes the main information that should be comprised in the original pitch deck. Don’t forget the “10/20/30 rule of PowerPoint”, which is 10 slides, 20 minutes, and font no smaller than 30 point.

Title – Include your organization’s name, your name as well, and information to

contact you. The audience can read the slide. Then they can sum up what you do. For example, you can sell software that can say something like, protecting the environment. You can open with what your company does. Basically, you want investors to think about the possibility of your company and also the size of the market.

Problem – Describe the pain you are relieving. The object is to get everyone to buy in. Evade looking for a resolution that is searching for an issue. Lessen or remove quotations of advising studies about the future size of the market.

Solution – When you are creating a pitch deck, it is important that you clarify how you relieve this pain and the meaning you make of it. Ensure that the audience clearly comprehends your value of proposition and what you are selling. Do not go into an in depth technical explanation. Supply just the core of how you relieve the pain.

Business Model – Discuss how you make money and who pays you. Also, explain your gross margins and your channel distribution. A unique, untested business model is a scary proposition. If you have a revolutionary business model, discuss it in terms of well known ones. This is your chance to mention the name of organizations that are already using your service or your product.

Underlying Magic – This is the part of your pitch deck design where you get the chance to depict the secret sauce, magic, or technology that is behind your service or product. Aim for more schematics, diagrams, flow charts and less text on the slide. Objective proofs and white papers of concepts are very useful right here.

Marketing And Sales – Explain how you will reach your marketing leverage points and how you will reach your consumer. Try to convince the audience that you have an efficient go to market strategy. Convince them that it will not break the bank.

Competition – Supply an entire view of the realistic competitive landscape. It is better to have too much than too little.

Management Team – Depict the main players on your management team such as, the board of advisors and the board of directors. Include your major investors as well.

Financial Projections And Key Metrics – Supply a three to five year forecast. This contains dollars and also key metrics, such as, the conversion rate and the number of customers.

Current Status, Timeline, Accomplishments To Date, And The Use Of Funds – Explain the present situation of your service or product, what the future looks like, and the money you are trying to raise and how you will use it.

An effective way to receive the venture capital that you need is by selling your business to the venture capital (VC) firms. But of course, you should never approach those venture capitalists empty handed. Keep in mind that VC firms will have to evaluate the viability of your business, first based on your business plan and second from your business pitch. More importantly, VCS are more likely to venture with you if they see these four important qualities in your business: disruptive technology, potential for fast growth, well-rounded business model, and top performing management team.

Supposed that you have managed to meet those four qualification criteria, your next task is to curate the negotiation process between your company and the VC firm. Present your business plan putting more emphasis on the profit generation aspect. Also remember that VCs would only give you that venture capital fund if you are going to share with them a slice of the pie – or a percentage of your equity. Therefore, you have to be wary of the terms and conditions being proposed by the VC firm for that could affect your control over your business in the long run.

The rule of the VCs is simple: If you accept our offer, you can have that venture capital fund. Your goal should be simple as well: Receive a good offer. And to achieve it, here are the important matters that you need to prepare.

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Write your business plan well.

Starting a business is difficult but so is writing a business plan. All the transactions, events, projections, assumptions, and SWOT of your business, you need to put them in writing in such a way that it would convince the VCs to seed money. VCs want their money back doubled, tripled or more in the span of 3 to 7 years. Knowing this, you have to show on your financial projections that you can at least break-even within the first or second year. The rest in your business plan is proving them that your business is worth the investment.

Justify your Capital Spending Plan and their Return on Investment (ROI).

While these money matters are already discussed in the business plan, VCs would want to hear you stating the same facts and figures in your ten minute business pitch. Expect drill-down questions like “Why three years for that ROI, why not two?” or be ready to give your best explanation when they tell you “What you’re asking is too much (or too little).” If you want to receive that venture capital, you have to be bold on your financial bets.

Focus on the growth of your business so they could find you.

Venture capital is a big industry. Venture capital funds are raised by venture capital firms from wealthy individuals, companies and private investors. Today, major players in this market don’t stop looking for startups and small businesses that could give them high returns. If they see your business selling high, they will approach you to offer the venture capital funds. So idea here is this: Make your business shine so that the VCs could easily find and back you.

Sell your business with full confidence.

A real entrepreneur knows his business more than anybody else. Whether you’re a startup or a company ready to launch your IPO next month, you can receive that venture capital if you will sell your business with high level of entrepreneurial skills. Once you’re in front of the VCs, consider it your first and last pitch. So give it all your best to get their best venture capital offer.

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Entrepreneurs who want to raise finance for their business will have to begin with an outstanding business idea in order to convince their investors to raise finance for them.

You should not focus on one aspect only. Entrepreneurs need to understand what the investors really want, especially if you are into venture capitalism. Here is a T.I.P. for you: You need to have a TEAM, an IDEA, and a Business PLAN.

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1. Your TEAM.

The best business ideas come from a team that can execute the plan and actualize the goals. You can have greater convincing power if you have a talented, experienced, and team instead of being a lonely entrepreneur.

You should also consider your team members to have some form of financial commitment. In other words, you should consider family and friends as your first investment pitch. Investors simply want to know that when the hot, steamy stuff hits the fan, each of the team members have more to lose than just their time spent and energy.

2. The IDEA.

Investors in Venture Capitalism are looking for a sure return on their investment that is substantial enough to compensate for the many other losing ventures they will back. Venture Capitalism involves high risk of failure especially for start ups, and they want to hear a business idea that shouts significant growth potential.

You may want to ask yourself, is your business idea big enough? Can your idea be turned into a franchise? Or, Can your idea last long enough to be a license, Can you find ancillary products or strategic partnerships for your new product idea?

3. Your Business PLAN.

Entrepreneurs should be able to give a detailed and smooth presentation of how the IDEA will become a business opportunity that is worthy of investment. Lay out a clear strategy of how you and your TEAM will actualise your current strategy. Make sure to demonstrate your knowledge and capabilities in the market.

Always remember that you don’t have to be alone in venture capitalism. You can start by contacting the investor directly and inquiring what they want to see. They can give you priceless recommendations during your initial meeting.

You also have your friends, family, fellow entrepreneurs, and mentors who would be willing to listen to you, advise you, and give feedback as you gather your TEAM, develop IDEA and formulate PLAN.

These people and the T.I.P. can help you decide whether to push or pass on the investment. You will get the chance to refine your approach and be ready to finally deliver your pitch.

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Any potential investor wants to see a highly readable and believable business plan with a summary, a management team overview and financials but after submitting your plan many people think funding will just arrive when in reality it can take time. By following the steps below you will be able to avoid some of the most obvious mistakes when raising funds for your project

One – If you are a company that has brilliant technical knowledge and no real sales expertise do not advertise it. Information on your web-site including the management team biographies will clearly state the management teams background including their technical expertise, their degrees, their patents and such like but amazingly their go to market strategy in the business plan is usually incomplete and sometimes missing. The solution, make sure you have a credible go to market strategy with a credible sales leader. Nobody will invest if you don’t.

Two – Make sure your website is stunning. Too many companies think that running a business is all about product and the abilities of the technical team – frankly it isn’t. This may be true but today investors will always expect to see more. They want to be convinced and when they will go straight to your web site they are wanting to be wowed! Unfortunately, so many people provide what looks more like a school project. Make sure your website is utterly brilliant and that it doesn’t look cheap. Ask a variety of people if it looks modern, if it looks appealing, particularly the photos and ask if it is easy to navigate. Also please ensure that it is relevant – it’s not about how wonderful you are it’s about how you and your company will solve their challenges.

Three – If you are raising money through a prospectus or private listing make sure that your brochure stacks up. Many people do not place enough time and effort with the visual appeal of a Private Listing Brochure and again you don’t want to provide a sub-standard document that will fail at every level. Spend some time and money to ensure that you convey your messaging in a professional, crisp business-like manner and that it is logical and easy to read. Also don’t use random un verifiable facts – make sure that you underpin everything that you state will be possible with the latest research etc.

Four – don’t use jargon. Anyone who goes to your site or who takes a look at any promotional material designed to answer questions won’t stand for jargon which usually means nothing to them. If you must use jargon or acronyms, make sure there is an explanation – people won’t ask they will vote with their feet! A well written website and brochure is music to the ears of potential investors

Five – Make sure that on your website and all other materials that you have the same font. Make sure that the supporting marketing material looks great and make sure that the stories you tell are verifiable and relevant. Lastly please don’t be controversial People will make their mind up on quality and this includes the look and feel, the overall professional approach. If you can use proper references form proper companies. Don’t add something for the sake of adding something as it has to be contextual and relevant!

Follow these tips and life on the road to raising funds will be much easier.

If you are in the need of investment funds or have a project that needs investment contact AnalytIQ Group.

If you are venturing into the hospitality industry, you have to account for certain factors that can increase the chances of your success. Four such simple, yet important, things that you should always remember include-

• • Be Smart With Your Finances: As with any other business, the smarter you are with your finances, the more likely you are to taste success in the hospitality industry. And this starts right from your investments. Do not make all your investments from your own funds. Instead, use a healthy mix of capital, loans, and other financing options. For example, for acquiring all equipment, you can opt for a hospitality equipment lease from reputed leasing companies. This will allow you to change the equipment whenever you want by just canceling the lease and taking a new lease on the new equipment. As such, wasting capital on purchasing the equipment makes too little sense. In the same way, be very careful with your expenses. Cut down any expense that you feel is unnecessary. But remember to apply discretion here and do a thorough research to ensure that the expense you are cutting off is truly non-productive.

• • Develop Strong Business Relationships: Build beneficial relationships with other businesses and develop your network. But remember that the arrangements should be mutually beneficial. Else, those business relationships won’t last long. For example, you can contact a local store and arrange for them to distribute a 10% discount at your restaurant coupon when customers purchase anything from their store. In this case, both you and the store owner benefit in some way. Such types of marketing and business relationships are far likelier to last than any deal in which only you end up benefiting.

• • Always Be Ready For Emergencies: Unfortunate events can happen anytime. And in the hospitality business, if you are unable to handle such events with minimal damage, you not only risk suffering, loss but may even have to shut down your operations. For example, if there is a fire in your restaurant, then you must ensure that all customers are properly rescued from the place. For this, you must have already taken precautions against fire hazards, preparing strategic exit points at all important locations. This would ensure that people can quickly get out of the place without any mad rush. Not foreseeing such potential hazards can end up costing you dearly, both financially and in terms of reputation.

• • Hire The Most Pleasant Customer Relationship Staff: Always hire the most pleasant person to handle the customers. The more they are able to make the customer feel comfortable and happy, the more your business will grow. As simple as that. As such, if you have to pay a higher salary for getting the right person for the job, don’t hesitate to do it.

If you keep the above in mind, whether it be getting the hospitality equipment by lease, foreseeing emergencies or any of the other things, you will surely taste more success in the industry.

Our hospitality equipment team has over 10 years of experience with helping well-known brands finance their renovation and equipment needs. We’ve provided financing for franchisor-mandated upgrades such as guest room and lobby furniture, TV’s, A/C units, mattresses, and computer reservation systems. Apply for Hospitality equipment lease from AnalytIQ Group