Podcast Sessions: TikTok’s Global Head Of Sports Partnerships Rollo Goldstaub On Growing Female Fandom In Sports
EPISODE 237
The 46% Shift: TikTok’s Global Head of Sports Partnerships Rollo Goldstaub on Growing Female Fandom in Sports
Rollo Goldstaub is the Global Head of Sports Partnerships at TikTok. Rollo oversees Sports Content Partnership, Business Development, Strategy, and Operations, harnessing the power of TikTok for the largest Sports partners in the world. The Sports Partnerships team at TikTok excels in strategic management of the largest leagues, teams, federations, and broadcasters, supporting them in discovering their next generation of fans.
On The Menu:
- Data-Driven Sports Partnership Strategies at TikTok
- TikTok’s Unique Value Proposition for Sports Publishers
- Gen Z Sports Discovery Through Creator Content
- Long-term Strategic Alignment Beyond Viral Campaigns
- Creative Content Formats: Split-Screen Highlights Innovation
- Cross-Platform Attribution: Direct Broadcaster Deep Links
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